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Meet Bill Rapp

NMLS ID # NMLS # 228246

William Rapp, based in Houston, TX, US, is currently a Capital Advisor at Medallion Funds, bringing experience from previous roles at eXp Commercial, NEXA Mortgage, Viking Enterprise LLC and Sun Realty - Houston. William Rapp holds a 1997 - 2001 BBA in Finance @ Texas A&M University. With a robust skill set that includes REO, Sellers, SFR, FHA financing, Reverse Mortgages and more, William Rapp contributes valuable insights to the industry.

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šŸ’° Stable, Long-Term, and Low-Risk: Why CRE Investors Love Life Company Loans šŸ¢

šŸ¦ Why Life Insurance Companies Are the Unsung Heroes of CRE Lending šŸ’¼

October 24, 2025•3 min read

šŸ¦ Why Life Insurance Companies Are the Unsung Heroes of CRE Lending šŸ’¼

šŸ’° Stable, Long-Term, and Low-Risk: Why CRE Investors Love Life Company Loans šŸ¢


šŸ¦ Life Insurance Companies as CRE Lenders – Why Investors Love Them

When most investors think of commercial real estate (CRE) financing, they picture banks, CMBS lenders, or private debt funds. But behind the scenes, life insurance companies—or ā€œlife cosā€ā€”have quietly become some of the most stable, competitive, and investor-friendly lenders in the industry.

Let’s break down why savvy borrowers and mortgage brokers often seek them out first.


šŸ’¼ What Are Life Insurance Company Loans?

Life insurance companies manage massive investment portfolios that must produce predictable, long-term returns to match future policyholder obligations.
To achieve this, they invest heavily in commercial real estate loans—favoring high-quality, low-risk properties with strong tenants and predictable cash flow.

These loans are typically:

Ā·Conservative in leverage (50–65% LTV)

Ā·Fixed-rate for 5–30 years

Ā·Non-recourse, protecting borrowers’ personal assets

Ā·Amortizing, reducing risk over time

In short: life cos act more like institutional bond investors than aggressive lenders, making them perfect partners for borrowers seeking rate stability and portfolio diversification.


šŸ“‰ Why Borrowers Love Life Company Financing

1.Lower Interest Rates – Life companies often beat banks and debt funds on pricing for stabilized, income-producing assets.

2.Long-Term Fixed Rates – You can lock in rates for 10, 20, or even 30 years—ideal for core assets and generational holdings.

3.Non-Recourse Loans – You’re protected from personal liability if the property underperforms (as long as there’s no fraud or misrepresentation).

4.Flexible Prepayment Options – Many offer yield maintenance or step-down structures to accommodate sales or refis.

5.Stability & Certainty of Execution – Life companies are portfolio lenders, meaning they hold loans on their balance sheets. That translates to smooth closings and fewer surprises.


šŸ¢ Ideal Property Types for Life Company Loans

Life insurance lenders typically favor Class A and strong Class B properties in major or secondary markets with proven stability.
Their sweet spots include:

Ā·Office (well-leased or medical office buildings)

Ā·Industrial (distribution or manufacturing facilities)

Ā·Multifamily (core or stabilized suburban properties)

Ā·Retail (grocery-anchored centers)

They generally avoid construction or transitional deals—but they’ll compete aggressively for stabilized, income-producing properties with strong fundamentals.


āš–ļø When Life Co Loans Beat Other Options

Life insurance companies often win deals when:

Ā·The investor wants low leverage and long-term stability.

Ā·The property is core or core-plus with consistent occupancy.

Ā·The borrower values relationship lending and non-recourse structure.

By contrast, banks and bridge lenders usually take the lead when the property needs renovation, lease-up, or repositioning.


šŸ’” The Medallion Funds Advantage

At Medallion Funds, we work with hundreds of institutional capital sources, including life companies, pension funds, and credit unions.
Our role is to match each client’s investment goals and hold period with the right lender and structure—ensuring the best rate, leverage, and terms possible.

If you own or are acquiring a stabilized CRE asset, it’s worth exploring life insurance company financing. You might be surprised at how competitive it is.


šŸ Bottom Line

Life insurance companies may not advertise on every corner, but they’re a powerful and reliable source of CRE capital.
In uncertain rate environments, they offer what every investor craves: long-term stability, strong underwriting, and predictable performance.

If you’re considering your next acquisition or refinance, let Medallion Funds shop life co options for you.


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Ā© 2023-2024 Bill Rapp, Medallion Funds LLC, Director of Capital Advisory


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Bill Rapp - Commercial & Residential Mortgage Broker

Whether you're a first-time homebuyer, a seasoned investor, or a business owner with ambitious plans, securing the right financing is crucial. At Medallion Funds, we take the guesswork out of mortgages, offering a comprehensive suite of residential and commercial loan options to fit your unique needs. Looking for Your Dream Home? We understand the excitement and challenges of navigating the residential real estate market. Our experienced mortgage brokers will guide you through every step, from pre-qualification to closing. We offer a variety of loan programs to suit your financial situation, including: • Fixed-rate mortgages: Offering stability with predictable monthly payments. • Adjustable-rate mortgages (ARMs): Providing competitive rates for a set period. • FHA loans: Making homeownership accessible with lower down payments. • VA loans: Rewarding veterans with attractive rates and flexible terms. Investing in Your Business Future? Growth often requires capital, and we can help you unlock the potential of your commercial property. Our brokers specialize in a wide range of commercial loan options, including: • Purchase loans: Financing the acquisition of new buildings or land. • Construction loans: Facilitating the development of your project. • Refinance loans: Restructuring your existing mortgage for better terms. • SBA loans: Providing access to government-backed financing for qualified businesses. The Medallion Funds Difference: We go beyond simply finding a loan. We take the time to understand your goals and develop a personalized strategy. Here's what sets us apart: • Expertise: Our brokers have a deep understanding of both residential and commercial lending. • Competitive Rates: We leverage our strong lender relationships to secure the best possible terms. • Streamlined Process: We handle the paperwork, keeping you informed every step of the way. • Exceptional Service: We're committed to providing you with a positive and stress-free experience. Ready to Take the First Step? Contact Medallion Funds today for a free consultation. Let's discuss your financing needs and help you achieve your dreams!

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This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply. Copyright Ā© 2021 | Medallion Funds


Corporate | NMLS ID NMLS # 1825831

Corporate Address : 2651 N. Green Valley Pkwy STE. 101 Henderson, NV 89014

Corporate NMLS NMLS # 1825831 | Company Website: https://medallionfunds.com/bill-rapp/

Copyright ©2021 | Mortgage Viking Team Licensed to Do Business | NMLS # 228246

This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply

Corporate | NMLS ID NMLS # 1825831

Corporate Address : 2651 N. Green Valley Pkwy STE. 101 Henderson, NV 89014 https://medallionfunds.com/bill-rapp/