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NMLS ID # NMLS # 228246
William Rapp, based in Houston, TX, US, is currently a Capital Advisor at Medallion Funds, bringing experience from previous roles at eXp Commercial, NEXA Mortgage, Viking Enterprise LLC and Sun Realty - Houston. William Rapp holds a 1997 - 2001 BBA in Finance @ Texas A&M University. With a robust skill set that includes REO, Sellers, SFR, FHA financing, Reverse Mortgages and more, William Rapp contributes valuable insights to the industry.


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đ 2026 CRE Buying Activity Is Back â Why Disciplined Investors Are Re-Entering the Market
đ˘ Commercial Real Estate in 2026: More Buyers, Smarter Leverage, Better Deals
2026 to See Increased CRE Buying Activity: A Disciplined Reset, Not a Speculative Boom
Commercial real estate is entering a new phase in 2026âand the signal is clear: investors are buying again. But this cycle looks very different from the excess-driven expansion of the past decade. Todayâs activity is defined by pricing discipline, conservative leverage, and durable cash flow, not aggressive assumptions.
For borrowers, developers, and investors, this environment creates opportunityâbut only if capital is structured correctly.
Investor Confidence Is Rebuilding
After several years of rate volatility and stalled transactions, confidence is returning. Nearly 95% of investors plan to acquire the same or more assets in 2026, while 55% are increasing capital allocations to real estate, a meaningful jump from last year.
Whatâs driving the shift?
¡Stabilizing interest rates
¡Narrowing bid-ask spreads
¡Underwriting assumptions that finally pencil again
In short, the math is working againâbut only for deals with sound fundamentals.
Capital Is MovingâSelectively
This is not a âbuy everythingâ market. Capital is flowing to well-located, income-producing assets where pricing has adjusted and downside risk is understood.
From a financing standpoint, this favors borrowers who:
¡Present realistic rent growth assumptions
¡Structure conservative leverage
¡Focus on long-term hold strategies
Lenders are activeâbut they are rewarding preparation and discipline.
Where Investors Are Buying in 2026
Geographically, investor demand remains concentrated in high-growth, liquid markets.
¡DallasâFort Worth remains the top U.S. market for the fifth straight year
¡Atlanta continues to attract capital due to population and job growth
¡San Francisco is re-emerging as a selective recovery play
¡Charlotte and Tampa reinforce the strength of Sun Belt fundamentals
These markets offer liquidity, demographic tailwinds, and lender comfortâcritical factors in todayâs credit environment.
Sector Preferences: Back to Fundamentals
Investor interest in 2026 is anchored in traditional property types with clear cash-flow visibility:
¡Multifamily remains the top sector
¡Industrial continues to benefit from reshoring and logistics demand
¡Retail attracts capital where tenant mix and pricing are right
¡Office is still limitedâbut selectively returning for Class A assets in prime locations
Alternative assets remain niche, as most investors prefer repriced core sectors with proven demand.
Risk Appetite Is Measured, Not Aggressive
Roughly two-thirds of investors are targeting value-add and core-plus strategiesâseeking stable income with controlled upside.
Opportunistic and distressed strategies are fading as:
¡Widespread fire-sale pricing fails to materialize
¡Lenders avoid forced liquidations
¡Owners with strong balance sheets hold assets longer
This favors borrowers who can execute business plans without relying on heroic assumptions.
Conservative Leverage Is the New Normal
From a capital markets perspective, leverage discipline defines 2026:
¡Most investors are holding debt ratios steady
¡Nearly half are willing to accept short-term negative leverage
¡The bet is on rent growth and refinancingânot yield compression
This creates strong demand for structured debt, flexible terms, and lender diversificationâareas where mortgage brokers add significant value.
Bottom Line
2026 marks a return to buyingânot a return to excess.
Commercial real estate investors are re-entering the market with confidence grounded in:
¡Improved pricing
¡Disciplined leverage
¡Long-term fundamentals
For borrowers and investors, success in this cycle depends less on timing the marketâand more on structuring capital correctly from day one.
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Š 2023-2024 Bill Rapp, Medallion Funds LLC, Director of Capital Advisory

Buying your first home can be both exciting and nerve-wracking at the same time. With so many things to consider and....

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Copyright Š2021 | Mortgage Viking Team
Licensed to Do Business | NMLS # 228246
This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply. Copyright Š 2021 | Medallion Funds
Corporate | NMLS ID NMLS # 1825831
Corporate Address : 2651 N. Green Valley Pkwy STE. 101 Henderson, NV 89014
Corporate NMLS NMLS # 1825831 | Company Website: https://medallionfunds.com/bill-rapp/

Copyright Š2021 | Mortgage Viking Team Licensed to Do Business | NMLS # 228246
This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply
Corporate | NMLS ID NMLS # 1825831
Corporate Address : 2651 N. Green Valley Pkwy STE. 101 Henderson, NV 89014 https://medallionfunds.com/bill-rapp/
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